Manifesto
Policy language disappears the moment someone is rushed, distracted, flattered, or scared. CTD Clinic gives risky digital behavior names people can recall when it matters.
If the name is memorable enough to send to a friend, it has a chance to show up before the next bad click.
“I always joke that cybersecurity, nobody takes it serious as an industry because the naming is just awful. And the biggest thing the cybersecurity industry could do is no new technology. If they just branded it as CTIs, like taking it from STI. It’s computer transmitted infections. All of a sudden I’m like, I feel a little bit more dirty about it.”
THE CLINIC MODEL
The patient experiences a tiny "this is weird" sensation and ignores it heroically.
A fake medical institution gives the behavior a name stupid enough to remember.
Friends laugh, then realize they have the same condition.
The patient becomes 3.21% less likely to do the dumb thing again. As study says.